Utilizing CloudPages smart capture forms as a Journey Builder Entry Event, we orchestrated a multi-step 'welcome series' tailored to individual preferences. Based on customer preferences, communications were personalized and delivered via their preferred channels, including Email, SMS, or Mobile Push-App.

Triggered by APIs upon cart abandonment on the client's website, this campaign seamlessly directed contacts into Journey Builder. The journey involved multiple flows with real-time data checks to ensure contact qualification at each step. Ongoing checks were implemented to verify the absence of a purchase, with database calls confirming the contact's status before launching the cart abandonment campaign.